Take it to the Web.
Clymaconnections.com
. . . .Connecting YOUR business to the Internet!
The Process:
Step 1: Establish Your Goals
The first step in building your web site is to determine your specific objectives; what you expect your site to accomplish: 1) Information or periodic announcements only 2) Promote increased sales 3) Introduce professional services 4) Market real estate or other sales endeavors 5) Demographics - reach outside your local area 6) Identify your franchise or independent firm with a link to your parent company or sponsor (Make sure your site meets specific requirements and obtain pre-approval by the parent organization)
Planning Your Web Site
Determine what you would like your site to reflect about you, your business or organization. 1 Let potential customers know who you are, what you do, and why they should contact you. 2 Utilize visual images to personalize your site with photos or graphics. 3 Create a dynamic presence - demand viewer attention. Your site should be well thought-out as it may be a client's initial impression. Make it interesting, informative, and attractive to potential clients or visitors, but do not clutter the introductory page with too much information as many web users may just take a quick glance and move to a competitor's site, rather than wade through a lot of technical information. Use additional pages and links to explain more detail about your business. 4 If you are seeking prospective customers, make sure you offer sufficient information, but keep it general to encourage them to contact you to obtain more details. 5 Let your viewers know how to contact you for questions or comments, and how to place orders. (i.e., a client response form, a toll-free telephone number, fax, etc.) 6 You may plan your entire site layout in advance, referring to our samples and pricing guidelines to determine approximately what your costs will be. When we receive your request, we may be able to offer a package that will be most cost effective to meet your needs.
Select a Web Designer
As the interest in web sites grows, so do the number of web designers. How do you know which one to use?
- Look at a variety of sites and review the examples offered by various designers.
- Request a quote and make a cost comparison of quality and services.
- Do they furnish the services do you require?
- What about maintenance and other site enhancements?
- Will the company upload your site to your server or domain host?
- Will they list your site with various Search Engines?
- Are they prompt in responding to your inquiries?
- Can they meet your timeline?
- Are they courteous and customer-oriented?
- Does he/she havethe expertise to create graphic designs and assist with copy writing as well as layout and design, if required?
Quote and Layout Procedure
Make sure you understand clearly what you are buying, and what you can expect up front to avoid any "hidden" costs or surprises. Your web designer should provide you with a written quote specifically outlining all services that will be (or will not be) included.
- Upon your approval of the initial draft layout, Clyma Connections requires 50% of the quoted price prior to beginning the actual design process, with the balance due upon completion prior to uploading your site. If we are providing your hosting services that fee will be in addition to the cost of the web site.
- Although we will provide expedient service to meet your requirements, we ask that you please allow at least 2-4 weeks to complete the process, once it has been initiated. You will be invited to visit the site in progress as we work together to achieve the desired results.
Uploading to Domain
Each site must have an accessible Internet "address". Most major servers provide web hosting as a part of their Internet access package. If not, we can assist you by referring you to a domain site host or we can simply link your site to Clyma Connections at a reasonable monthly rate to assist us in maintaining sufficient web space through our host. Our site is hosted by Host45.com, and our technical representative/consultant is an instructor at UCLA.
- Upon completion of your web site, Clyma Connections will upload your site to your specific host server. During the process you may view the progress of your site by a special website address that will be made available to you until your site is ready to upload.
- If you have a large web site and wish to maintain a permanent Internet address, we will be pleased to assist you in obtaining a domain name and site host that will best suit your needs at a reasonable cost. When you have contracted your domain host, we will then upload your site to that address.
- We will also include a description and keywords (supplied by you) so your site will be located by various search engines (i.e., Google.com). Additional advertising will be at your own discretion.
Updates and Maintenance
If you plan to keep your site on the Internet for a while, it is essential that you keep it updated, or freshen up the look occasionally to continue to attract visitors. Websites may have seasonal graphics or schedules that must be maintained on a timely basis. No one will be interested if they look at a web site in June that still has last fall's pumpkins. Your site tells your clients a lot about you. Keep it up-to-date, and change it periodically to stimulate interest, if it means only adding a snowflake in the winter, or a new year's greeting, it lets your visitors know that you are still in business and are interested in helping them with theirs!
Questions or Comments
We trust this information has been helpful, and can assure you that Clyma Connections has the ability to create a web site that will reflect your individuality and promote your business. We look forward to hearing from you and hope you will contact us with any questions or comments you may have.